Building Healthier Habits in Central Washington

“Frankly, they are not the 3 percent of the population causing 50 percent of the [healthcare] costs. The challenge is engaging that 3 percent. What we’ve learned is you need to do it at a personal level. You need to befriend them first, and they need to feel the information is coming out of a true sense of caring and concern, and then that might motivate them to engage.”