The Game Changer

Moffett’s Hulse’s advice to other CIOs? Begin to educate yourself. “Personalized medicine is coming pretty quickly,” he says. For instance, there may be a dozen tests today about whether a certain drug for breast cancer would work based on a woman’s genetic profile. “But that number is going to scale massively as researchers recognize more and more subtle genetic variations,” he adds. “As leaders in the health IT space, we can influence vendors on how systems are developed to accommodate this huge change in diagnosis and treatment.”