LIVE FROM RSNA 2012: Reading the Tea Leaves: James Whitfill, M.D. Sees Strategy Trumping All Other Factors in Radiologist Success Going Forward

November 27, 2012
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The CMIO of Scottsdale Medical Imaging in Arizona sees business strategy driving change in the world of radiology practice
LIVE FROM RSNA 2012: Reading the Tea Leaves: James Whitfill, M.D. Sees Strategy Trumping All Other Factors in Radiologist Success Going Forward

Our colleagues have seen that value for a long time. But we’ve been defining core business concepts and doing strategic planning, and IT fits within that. As Paul Chang [Paul Chang, M.D., who told his audience on Monday, Nov. 26 that “We’re no longer going to be valued as radiologists just interpreting images; we’re going to be valued for managing the role of imaging in a capitated, aligned system”] talks about how you really had to work hard to fail in radiology ten years ago; in contrast, in today’s environment, many places, including smaller practices and imaging centers in the Phoenix metropolitan area, are going bankrupt and closing. So being able to survive in that market will not only require informatics, but sound corporate strategy and business infrastructure. And I think when you put that together with highly quality people and sound informatics, that’s an important triad.

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