The Top 10 HIE Pitfalls

Ganguly says his organization funds its own private HIE and has been using a physician affinity strategy to give clinicians information and tools that other nearby hospitals can’t.
 
Moore says the affinity model of ambulatory physicians pushing orders and referrals to the hospital sponsoring the HIE is one of the many business drivers fueling the private HIE market. “It’s about building that affinity with the ambulatory practices out there that could potentially push business [to the hospitals],” says Moore. “And you build that affinity by, when the orders come in, you turn around and quickly provide the lab results back to that referring physician, so the next time the patient shows up, they have those lab results right in front of them.”