Marketing Solutions

Sales folks have a tough job. The cold calls, the wine, whine, and dine, and the ego stroking. However, recently I was on a call when a Sales person put their foot in their mouth.

Central Vermont Medical Center (CVMC) is the primary healthcare provider for a three county area and spans an eclectic mix of seventeen physician practice groups. CVMC's hospital, located in Berlin, Vermont, employs nearly 1,400 people in its 122 bed facility. The facility's Emergency Department treats more than 25,000 patients annually and CVMC staffers perform 164,000 outpatient treatments including over 3,000 outpatient surgeries each year. The Medical Center staff includes 135 physicians and 35 nurse practitioners, physician assistants and midwife.

While the Health Information Technology for Economic and Clinical Health (HITECH) Act continues to drive interest in clinical systems - especially electronic medical records (EMRs) - both the HITECH Act and other developments are compelling a renewed interest in finding appropriate business-related solutions. Interest in patient accounting systems is growing as hospitals face the challenge of melding clinical and financial data, according to Mike Smith, general manager of financial and services research at Orem, Ut.-based KLAS. The top performing financial software venders can be found in the “2010 Top 20 Best in KLAS Awards: Software and Professional Services” report.

Jason Hess Press releases from software vendors announcing contract wins often describe their customer as a new “partner.” More than ever before,