The Value of Print

• Readers of print ads are more immersed in the content and more receptive to ads.
• Print is the number one driver of purchase intent with more than half of all readers acting on magazine ads.
• Print advertising encourages online purchases as well as boosting Web traffic.
• Studies show that magazines lead people to start an online search for further information.

Signature Issues:
IT Innovator Awards & Event: For over a decade, Healthcare Informatics has honored those at the forefront of healthcare IT innovation with its IT Innovator Awards issue. In the past five years, Healthcare Informatics has expanded this issue into an awards event to further recognize exceptional achievement in advancing and directing the course of the industry. Learn More.

TOP Tech trends:  For nearly a decade and a half, Healthcare Informatics has examined the most important policy and industry trends in healthcare, and has explained to its readers the strategic and operational implications of those trends for healthcare IT leaders and executives. View the latest Top Tech Trends Issue.

the hci 100: For more than twenty years, Healthcare Informatics has ranked the 100 vendors with the highest revenues derived from healthcare IT products and services, providing our readers with a unique information resource and financial overview of vendors active in the healthcare IT market. Learn More. 

Resource Directory: 

The Resource Directory provides our readers with the information they need to make informed purchasing decisions for HIT products and services. Our year-long Online Directory is the most comprehensive A-Z purchasing reference guide in the industry published in the December issue and distributed at the HIMSS Conference. View the Online Directory.

View the latest Editorial Calendar.

View the latest BPA Statement.

Download Print Specifications.

After seeing a print ad, readers reported
that they did one or more of the following:

84%
associated ads with respected brands*

84%
became newly aware of products/services*

66%
have improved opinion*
 

Deliver your message to readers you
can't reach through other publications

61% of our readers DO NOT receive
Healthcare IT News**

68% of our readers DO NOT receive
Health Data Management**

78% of our readers DO NOT receive
Health Management Technology**

87% of our readers DO NOT receive
Health Leaders**

*Baxter Research Ad Study: Jan, Jul 2012
** Litchfield Research Readership Study: 2012