Video Advertorial Opportunities

Video Advertorial programs

Custom challenges require custom solutions—Healthcare Informatics offers programs that are specifically developed to meet your unique needs.

Healthcare Informatics Video Advertorial Interview Program:

• 15-20 minute in-person interview with company leader, client or other individual of your company’s choosing
• Professional video shoot with camera, sound and lighting crew
• White or black screen back drop – customized to meet your company’s video objectives
• Interview questions crafted in advance by Healthcare Informatics and your marketing staff
• Post-production of interview footage, edited together with your logo, images, B-roll and other creative elements
• Two*, 2-3 minute branded video advertorial assets for use on your website, the Healthcare Informatics website and elsewhere

*Additional video advertorial clips available for an additional fee

Additional Program Options

Additional opportunities are available to enhance your Video Advertorial program:

• Advertorial spread or series developed from the video interview and run in Healthcare Informatics magazine
• Embed your video asset your ad in the digital issue of Healthcare Informatics
• Promote your video asset directly to the Healthcare Informatics community via email and social media and generate leads for your sales force
• Additional video advertorial assets can be created and repurposed from the raw video footage

Lead Generation:

• Custom registration form with 2-3 custom drop-down questions for data/demographic capture
• Custom email to approximately 50,000 Healthcare Informatics readers
• Lead guarantee of 100 or we can drive subscribers to the company’s site for viewing of asset(s)
• E News banners to promote the company’s asset(s) and drive traffic to the registration form
• Weekly lead generation report with full contact information
• Asset(s) hosting for a minimum of 3 months within the Healthcare Informatics library on
  www.healthcare-informatics.com
• Unlimited use of the asset ePrint

• Digital hosting of video asset(s)for 3 months on www.healthcare-informatics.com “Video” section, accompanied by company logo
• 3 time sponsorship in Healthcare Informatics’ e Newsletter sent to approximately 50,000 subscribers
• Asset will be promoted under “Sponsored Video” section – company logo plus 100 words of text, driving interested readers to video on www.healthcare-informatics.com

Benefits include:

• Expertise: Access to industry experts and thought leaders
• Trust: Custom media associates your brand with an industry leader that your audience trusts
• Program Optimization: Refine your program as the statistics begin to tell a story or if market conditions change

Rich media ROS unit:

• Rich media expandable 300x250 to run for 1 month on www.healthcare-informatics.com, promoting the asset
• Expansion capability creates more real estate for the ad and allows for interaction from interested users.
• Expanded portion of the ad will show a preview of the interview and will link to the full video asset, hosted on www.healthcare-informatics.com