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HCI Executive Exchange - Atlanta Panelists

Data-Driven Revenue Cycle - Event Panelists

Wednesday, November 18, 2015 | College Football Hall of Fame | Atlanta, GA

Additional panelists to be announced!


Joe Grossman
President and CEO
Appalachian Regional Healthcare





Brian Unell, MHA, MBA
Vice President, Revenue Cycle
Piedmont Healthcare

Brian is currently serving as the Vice President, Revenue Cycle at Piedmont Healthcare (PHC).  In this role Brian is responsible for most of the hospital and some of the physician scheduling, patient access, middle revenue cycle, collections, and customer service functions.  Before his current role Brian worked in PHC’s corporate Project Management Office where he was involved in many strategic and operational projects. 

Prior to joining PHC, Brian worked at Tenet healthcare’s revenue cycle division (now Conifer Health) focusing on bad debt & revenue cycle improvement initiatives and worked in the Healthcare practice of a Big Five consulting firm helping numerous healthcare organizations improve operations and reduce costs. Brian specializes in problem solving/prevention through communication, project management, analytical skills, and successfully managing change. 

Brian holds three degrees from the University of Florida BS-Statistics, Master of Business Administration, & Master of Health Administration.  Brian is currently a Fellow in the American College Healthcare Executives, a member of the Healthcare Financial Management Association and is certified as a Six Sigma Green Belt.  Brian lives in his hometown of Atlanta, GA with his wife Hilary and son Harris.


Adam Gobin, MPH, MBA
Director, Revenue Management
Emory Healthcare

Adam has BA and BS degrees from The University of Georgia, an MPH from the University of Georgia, and an MBA in Information Technology from the Georgia Institute of Technology.

Adam Gobin is the Director of Revenue Management at The Emory Clinic. Adam joined The Emory Clinic’s Patient Financial Services department in September 2008. Adam’s current role as Director of Revenue Management includes the oversight of Payment Variance/Contract Management, Financial Clearance, Pre-certification, Performance Management & Data Analytics, and Accounts Receivable. 

Adam earned his Six Sigma Black Belt certification from Georgia Institute of Technology in 2013, thus instilling his obsession with administrative simplification across front and back end revenue cycle processes.

Jim Lacy
Chief Financial Officer

Jim Lacy joined ZirMed in 2004 as CFO and General Counsel, and successfully led product design and development for ZirMed in the first years of his tenure. During his time with ZirMed, the company has experienced rapid growth, was a multi-year recipient of Inc. magazine’s 500/5000 fastest growing companies and Healthcare Informatics magazine’s Top 100 Companies awards, and earned a Best in KLAS® distinction in 2010 and 2011. 

Prior to joining ZirMed, Lacy served as corporate counsel and as EVP of development for a vertically integrated post-acute care company, where he built his knowledge of the provider-side experience and oversaw a $100 million increase in revenues over four years. He holds a BS in economics from Centre College and a Juris Doctorate from the University of Louisville. Lacy also serves on the board of directors for Kosair Children’s Hospital Foundation and the Kentucky Derby Festival.


Rajiv Leventhal
Senior Editor
Healthcare Informatics