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Webinar: Leveraging Social Strategies to Help Put the “Patient’’ in Patient Engagement

Summary | About the Speakers

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Patient Engagement is every Provider’s new “highest priority,” but to date, much of the focus has been on driving patients to portals as a means to engage.  Innovative providers are moving the focus to other arenas including social channels in order to engage people where they are spending their time.     

Join this webinar, where Janice Jacobs and Stephanie Bartels, will discuss the key components of a successful comprehensive patient engagement program that includes social strategies. Learn about a host of Patient Engagement solutions and a focused discussion around how to get started in social media, how to use social media to increase patient satisfaction and acquisition, and potentially even affect clinical outcomes. Janice and Stephanie will also discuss how to interact, educate and lead the healthcare conversation on social media, social media listening and reputation management and challenges and opportunities with social engagement for providers.

Learning Objectives:

  • Understand patient engagement as an organizational capability and the available strategies to enable full patient engagement readiness
  • Gain insights into what social media listening can do for you and your patients
  • Better understand how to extend social media beyond brand recognition
  • Learn about how the most successful Providers are using social media


About the Speakers:

Stephanie Bartels
Patient Engagement Solutions Leader
Dell Healthcare & Life Sciences

Stephanie Bartels is the Patient Engagement Solutions Leader for Dell Healthcare & Life Sciences. She has spent the past five years working with providers, payers, and life sciences organizations on solutions that improve healthcare consumer experience and engagement levels.

She’s assisted healthcare organizations in defining their future state architecture for delivering insights, more personalized and targeted messaging, and improved collaboration to drive better health outcomes. She has expertise in data strategy, applying tele-health technologies to manage chronic populations, and in applying customer relationship management concepts to drive a better experience for patients and improve health and wellness.

Prior to joining Dell, Stephanie spent 10 years at IBM in Marketing and Solution Sales roles, focused primarily on healthcare clients. Before that, she spent 13 years at Deloitte Consulting in their Strategy & Transformation practice, working primarily on “front office” marketing, sales and customer service transformation engagements for healthcare payer clients.

Stephanie has her MBA from the University of Chicago and her BSBA from Drake University.


Janice Jacobs
Healthcare and Life Sciences Social Media Director
Dell Services

In her role as Healthcare Life Sciences Social Media Director, Janice Jacobs is helping to shape the next level of patient engagement strategies/solutions and innovations in social media in healthcare.

Janice has extensive healthcare IT experience including having worked with some of the largest Provider systems in North America. Janice is especially interested in more integrated and seamless experiences for all participants in the healthcare lifecycle. Janice has led user experience teams, worked on patient journey development, healthcare customer relationship management solutions, and healthcare social media solutions.

Her past speaking engagements include multiple Regional HIMSS events (2011-present), Annual HIMSS, Digital Pharma East (2013, 2014), Social Media and Multichannel Marketing for Pharma.

Janice participates in the HIMSS Social Media Task Force (since 2012) and the HIMSS Patient Literacy & Health IT Task Force (since 2014).