EHealth Insider (EHI), a U.K. independent health IT news, research, and events firm, has announced that it has formed a partnership with Orem, Ut.-based research firm KLAS Enterprises.

The new partnership between EHI and KLAS is designed to improve transparency and performance measures for the U.K. health technology market. The objective will be to ensure that healthcare providers and the patients they serve gain the maximum benefit from key investments such as electronic patient records and other clinical software and medical equipment.

Additionally, the partnership will focus on cross-promoting respective market intelligence services in the firms’ respective home markets. EHI will cross-market KLAS reports in the U.K., while KLAS will cross-market EHI research products and events to U.S.-based suppliers working in the U.K. market.

“The U.K. health IT market is undergoing huge change, but it lacks good, reliable performance measures, both on supplier performance and on how healthcare providers benefit from technology investments. The new partnership between EHI and KLAS will help advance the visibility of both and help NHS trusts make the most of their technology investments, Jon Hoeksma, co-founder of EHI, said in a statement.”

“This partnership allows us to further our global mission to improve healthcare through transparency in decisions,” said Chris Brown, director of international research at KLAS. “Together with EHI, we can bring about positive change to healthcare, particularly in the U.K.”

EHI provides detailed market data on the U.K. health technology sector, focusing on pinpointing market opportunities and health provider performance. KLAS Enterprises, LLC, is focused on a global mission to improve healthcare delivery by enabling providers to be heard and to be counted. Working with thousands of healthcare executives and clinicians around the world, KLAS gathers data on software, services, medical equipment, and infrastructure systems to deliver timely reports, trends, and statistical overviews.