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PACS Explosive Growth Continues

May 23, 2007
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Datamonitor report predicts rapid gain in market share of PACS technology fueled by next-generation solutions.

by Daphne Lawrence

PACS has already moved way beyond radiology. It's rapidly becoming a core technology, and industry experts agree it is one of the fastest growing segments of the healthcare IT spectrum. A recent report from London-based Datamonitor predicts the value of the PACS market in the North America will reach $4.6 billion by the year 2011, compared to an estimated $2.7 billion in 2006.

With this explosion in both market share and technology, investing in a new PACS system in the next four years may require even more due diligence for a CIO, in addition to keeping an eye on trends.

Justin Davidson, author of the Datamonitor report, sees hospitals moving into next-generation solutions like cardiology, pathology, ophthalmology - and outside the hospital into research.

But if the future is an imaging system for more than radiology, and as the biggest vendors buy up smaller PACS startups, will vendor consolidations make an initial PACS purchase a one-shot deal? "Some vendors may offer solutions for both radiology and cardiology, but the key point is that it's the integration that's becoming more complex,€VbCrLf Davidson says. Davidson does not believe vendors are yet offering enterprise-wide solutions, but sees that as a growth area in the coming years.

Michael Gray of Novato, Calif.-based Grey Consulting agrees that consolidation of applications, contrary to many vendor claims, is just not there. "In truth,€VbCrLf says Gray, "there is really no one radiology/cardiology PACS. They're really separate applications - even though they may be sold as one system and marketed by the vendor as such. No matter how much homework you do, you still need to migrate data.€VbCrLf Bottom line? "You may be buying two systems, but the important thing is not to have to buy two archives,€VbCrLf Gray says.

Davidson agrees that a single archive is important - but getting on board immediately is even more critical. He believes waiting to install a PACS, even for less technologically savvy hospitals, is a mistake. "Hospitals that don't have PACS are not as competitive. While PACS technology is advancing all the time, it's not necessarily ever going to get to the stage where you have to replace it completely. It should be upgradable.€VbCrLf

But Gray believes the PACS market may be one area where the laggards have won. "There is an economic advantage for late adopters in PACSs,€VbCrLf he says. "It's taken market pressure combined with reduction in prices, but it's less expensive to buy the same system today than a year-and-a-half ago.€VbCrLf

Davidson says those days are over: "They may not be losing out yet, but they will be.€VbCrLf The downside to the "wait-it-out€VbCrLf strategy is losing physician satisfaction in today's competitive markets, he adds.

Both agree that even smaller and less IT-savvy hospitals need to be in the game.

According to Davidson, the proliferation of PACS may lead to another important trend -overseas outsourcing. He believes it's especially relevant in the U.S. market where demand for imaging procedures is skyrocketing, in particular because of the upswing of chronic diseases like obesity and heart disease.

"The advantage with overseas outsourcing is that a hospital can go to India and write the report overnight,€VbCrLf he says. "Though it may be just one part of the full radiology report, reading the image overseas is now a possibility.€VbCrLf Davidson says this trend is still in its infancy, though it may become more attractive in the next few years. "It's an easy way to meet demand, and if demand falls, the expenditure doesn't change,€VbCrLf he says. "It doesn't have to be overseas, either. It could be doctors on the other side of the country. What's really interesting is that it offers real flexibility to institutions.€VbCrLf

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