As certain clinical IT product categories come to represent increasingly mature markets, user evaluations of products within those categories are becoming less positive over time, signaling more critical mindsets on the part of sophisticated users. That trend appears to be one of the more important ones coming out of the 2008 Top 20 Best in KLAS Awards: Software & Professional Services report from Orem, Utah-based KLAS. The dipping of most products in the more mature product categories, along with continuing wide variation across products and categories, speaks to ongoing fluctuations in perception of clinical IT products currently available in the HIT market, 10 years after KLAS' first year-end summary report was released.
Wide variation seen overall
One has only to look at Figure 1 to get a first glimpse of the broad range of perceptions toward clinical software products on the market. At the high end of product categories were enterprise scheduling products, which scored an average of 84.79 on a 100-point scale, whereas the acute-care EMR sector scored the lowest overall, at 72.26. In between those two fenceposts, such clinical product categories as PACS (78.82), Laboratory (77.68), Radiology (75.73), Cardiology (73.87), and Pharmacy (72.64) filled in spaces on a wide spectrum.
What is the significance of such wide variations among the categories ranked in its survey? KLAS leaders ascribe the differences partly to the maturity of solutions on the market within each category. Products in categories that tend to be going into their second and even third generations, such as acute-care EMR, tend to be rated lower overall, likely because familiarity over time has led to a more skeptical view of capabilities, says Jason Hess, KLAS general manager, clinical research.
Similarly, says Ben Brown, general manager of imaging informatics at KLAS, “At a high level, from a PACS perspective, when you look at the maturity of their implementation in hospitals, most facilities have had a PACS for five or seven years, even nine years in the case of the early adopters.” As a result, Brown says, there is a “maturation factor” influencing perceptions of PACS products at this point in the evolution of that market segment. And those perceptions are in turn putting more pressure on PACS vendors “to become more competitive both in terms of product quality and pricing.”
In fact, Brown says, “If you look at two or three years ago, PACS was one of the highest-rated categories, in the low 80s; now it's in the high-70s.” Expectations for faster turnaround times and similar requirements, and regulatory demands from the federal government have “set expectations higher than ever” for the PACS category, he emphasizes.
There's an additional reason that EMR products are the lowest-ranked in the current survey, says Erica Drazen, a partner in the Lexington, Mass.-based Emerging Practices Group at the Falls Church, Va.-based CSC. “Fundamentally, it's because EMR is really hard to do,” says Drazen, who points out that most of the people KLAS surveyors speak to are hospital CIOs. “It's their biggest headache. And it's also a starting point. So if your EMR isn't feeding the data you need for your revenue cycle system, you blame the EMR, right? And also,” she adds, “the simpler systems in smaller environments get much higher ratings than the more complicated systems in larger environments.”
The shifting sands of PACS
If any area has seen considerable change in the past few years, it's the imaging management area, particularly PACS. Various acquisitions, sell-offs and other business moves, combined with a recession-induced series of changes at a number of vendor companies, have made this a relatively unstable category.
As can be seen in Figure 2, the PACS product category spans a wide range of ratings, from a high of 89.98 to a low of 64.38 among those vendors with sufficient volume of customer evaluations to be ranked. At the top of the list is the Dynamic Imaging product, now owned and marketed by GE Healthcare, with Siemens syngo imaging at the bottom of the list, and a variety of vendors' products in between.
The meaning of these rankings is clear if one looks at the developments and trends that have occurred within the last couple of years, says Scott Grier, president of the Sarasota, Fla.-based Scott Grier & Associates, a consulting firm specializing in PACS and imaging management solutions.