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Thanks, Subway, for lowing the price on my sandwich maintenance

January 28, 2009
by Drex DeFord
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Have you seen the most recent TV Commercial from Subway? “Due to the current economic crisis, Subway will be lowering prices on our sandwiches”. Then a guy in the audience almost passes out from disbelief, admiration and excitement.


I was talking to a buddy of mine earlier this week. He works for one of the organizations that rates vendors based on product, performance and service. As we talked about what a vendor could do in this environment that would really get my attention, and make me a loyal customer in these tough times. Made me think...


Wouldn’t it be cool if a vendor called me and said, “Hey, Drex, you’ve been a loyal customer of ours for several years; I know times are tough, and I know you’re getting roughed up over there on your operating budget. I sat down with the boss today, and here’s what we decided: I’m going to lower the price on your maintenance this year by X%. I hope that helps you, and again, thanks for being such a great customer.”


I might almost pass out from disbelief, admiration and excitement.

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