Could Apple’s Latest Venture into Health IT Disrupt the Entire Industry? | Rajiv Leventhal | Healthcare Blogs Skip to content Skip to navigation

Could Apple’s Latest Venture into Health IT Disrupt the Entire Industry?

June 27, 2017
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One industry expert says that due to the large amount of faith that consumers have in Apple, the company’s latest digital health endeavor has real legs

It was fascinating to read a CNBC article from June 14 on how Apple is looking to bring all of a patient’s health information together via its flagship product—the iPhone. The article, from tech reporter Christina Farr, has several layers to it that many in the health IT space would likely find captivating, but the core takeaway is that Apple is in talks with a multitude of healthcare stakeholders with eyes on turning your iPhone into a centralized bank for medical information.

Farr reported, “CNBC has learned that a secretive team within Apple's growing health unit has been in talks with developers, hospitals and other industry groups about bringing clinical data, such as detailed lab results and allergy lists, to the iPhone, according to a half-dozen people familiar with the team. And from there, users could choose to share it with third parties, like hospitals and health developers.”

Farr spoke with various health and technology experts for her piece, including Micky Tripathi, Ph.D., president and CEO of the Massachusetts eHealth Collaborative, Farzad Mostashari, M.D., former National Coordinator for Health IT, and Aneesh Chopra, former U.S. CTO under Barack Obama and co-founder of Arlington, Va.-based NavHealth. These sources seemed to be in agreement that with Apple heading down the road of leveraging the iPhone as a one-stop-shop for a patient’s health information, a major industry development is upon us. Said Mostashari in the story, “"If Apple is serious about this, it would be a big f---ing deal."

Indeed, Apple does seem serious. As Farr reported, Apple has been in talks with health IT industry groups such as The Argonaut Project and The Carin Alliance, two organizations that want to promote interoperability. What’s more, the company has hired top developers involved with FHIR as well as having “made some notable hires from the medical sector of late, including a rising star of Stanford University's digital health efforts, Sumbul Desai,” the story stated.

For Apple, as Farr and others have noted, most of its previous efforts in this sector have been geared towards fitness and wellness. The company did launch HealthKit in 2014, a health platform aimed to connect personally-generated health data and clinical data. And then building off HealthKit, Apple launched ResearchKit, a platform designed to allow users to participate in clinical research trials. Then came CareKit, an open-source platform designed to help developers enable people to actively manage their own medical conditions.

However, pundits now are pointing to Apple’s 2016 acquisition of personal health data startup Gliimpse—a platform for data access, data sharing and data management that essentially collates users’ health data from different platforms and then enables consumers to collect, personalize and share their health data—as a sign that the company is all-in on its newest digital health endeavor.

What’s Different This Time Around?

A key angle to this development is that should it succeed, Apple could help solve some of healthcare’s age-old interoperability problems. While CNBC’s Farr noted that HealthKit has a feature, "health records," that includes the option to import documents that include summaries of care, it is “a limited snapshot of medical information.” But if the iPhone indeed becomes a centralized bank for our medical information, could that move the needle on health data exchange?

Shortly after the CNBC piece was published, I spoke with the above-mentioned Tripathi, one of the nation’s most well-respected thought leaders on healthcare interoperability. First and foremost, Tripathi feels that this development could signal a paradigm shift in how interoperability is thought of. Currently, most people think of interoperability as provider-centric, meaning patients are under the assumption that wherever they go for care, their provider will have access to their whole health history. But as Tripathi asks, is Apple keying in on the patient-centric angle instead?

He explains: “Patients are becoming at least a little bit more interested in the way they’re engaged and interacting in their care. This perhaps suggests a patient angle to interoperability; maybe they can be that lever rather than providers. So the idea would be: as a patient, I can’t count on my providers to share their information, so I take the control. And we see that now at times too, with people taking their CD and bringing it to the next site of care, because the imaging [reports] don’t get there otherwise.”

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Good analysis. At Health Wizz, since mid 2016 we have believed that interoperability will likely occur on users' smart devices. We have been building what we call an EHR of One that runs on mobile devices and 1) aggregates health records from labs, hospitals, doctors etc. 2) Organizes these health records similar to one's music library and 3) makes it easy to share this data with others. FHIR provides the interoperability of these health records across systems and Meaningful Use mandates open up patient portals so that individuals can retrieve their medical records from different systems. While this is not different from Apple's approach and our app integrates with Apple's HealthKit, the real challenge is changing user behavior and mindset. Today, a small percentage of patients even know their rights when it comes to their medical records leave alone managing their health records on their phone. We also need patients to take charge of and own their health records.

Thank you for your comment! You are right, the key next step is to change patient behavior and mindset. Incentive and motivation needs to change for this to work.

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