Accenture Report Predicts Five Digital Trends for Healthcare Innovation | Healthcare Informatics Magazine | Health IT | Information Technology Skip to content Skip to navigation

Accenture Report Predicts Five Digital Trends for Healthcare Innovation

June 14, 2017
by Rajiv Leventhal
| Reprints

Leading healthcare organizations will need to embrace advances in artificial intelligence (AI), digital ecosystems and other technologies to empower consumer experiences and scale health expertise to meet a changing healthcare landscape and a changing consumer demand, according to a new report from Accenture.

The findings of the report, Accenture Digital Health Technology Vision 2017, were presented last week at the annual America’s Health Insurance Plans (AHIP) Institute & Expo in Austin, Tx. Based on C-level responses from 104 health organizations, the report identified five trends that Accenture predicts will converge over the next three to five years to reshape the healthcare experience: AI is the New UI; Ecosystem Power Plays; Workforce Marketplace; Design for Humans; and The Uncharted.

The five digital trends Accenture identified and their likely impact on the healthcare industry, as described by researchers, are laid out here:

• AI is the new UI. The growing role of AI in healthcare is moving beyond a back-end tool to the forefront of the consumer and clinician experience, becoming a new user interface that underpins the ways individuals transact and interact with systems. Emphasizing its growing importance of AI, more than four-fifths (84 percent) of healthcare executives surveyed as part of the research believe that AI will revolutionize the way they gain information from and interact with consumers, and nearly three-quarters (72 percent) of health organizations surveyed are already using virtual assistants to create better customer interactions.

• Ecosystem Power Plays.  Accenture’s research found that two-thirds (66 percent) of health organizations are taking steps to participate in digital ecosystems, 90 percent of health executives believe it is critical to adopt a platform-based business model, and more than three-quarters (78 percent) of the executives believe that competitive advantage will be determined by the strength of the partners and ecosystems they choose.

• Workforce Marketplace.  Driven by a surge in on-demand labor platforms and online work management solutions, traditional hierarchies are being replaced with open talent marketplaces, which four-fifths (80 percent) of health executives surveyed believe will drive profound shifts in their economics.

• Design for Humans. Ninety percent of health executives believe there’s a gap between the wants and needs of health consumers; four in five (81 percent) believe organizations need to understand where people want to be and shape technology to act as their guide, and four in five (82 percent) also believe that organizations that truly tap into what motivates human behavior will become the industry leaders.

•The Uncharted. More than two-thirds (68 percent) of health executives surveyed said their organizations are entering entirely new digital industries.

“When we adapt technology to the people that use it in healthcare, it creates new opportunities for patients to take control of when and where they want to receive care services,” Kaveh Safavi, M.D., senior managing director of Accenture’s health practice, said in a statement. “With the convergence of these five trends, the health industry will increasingly tap digital technologies to empower human labor, personalize digital services and free-up clinician time to focus on where they’re needed most.”

Get the latest information on Health IT and attend other valuable sessions at this two-day Summit providing healthcare leaders with educational content, insightful debate and dialogue on the future of healthcare and technology.

Learn More

Topics

News

Study: EHRs Tied with Lower Hospital Mortality, But Only After Systems Have Matured

Over the past decade, there has been significant national investment in electronic health record (EHR) systems at U.S. hospitals, which was expected to result in improved quality and efficiency of care. However, evidence linking EHR adoption to better care is mixed, according to medical researchers.

Nursing Notes Can Help Predict ICU Survival, Study Finds

Researchers at the University of Waterloo in Ontario have found that sentiments in healthcare providers’ nursing notes can be good indicators of whether intensive care unit (ICU) patients will survive.

Health Catalyst Completes Acquisition of HIE Technology Company Medicity

Salt Lake City-based Health Catalyst, a data analytics company, has completed its acquisition of Medicity, a developer of health information exchange (HIE) technology, and the deal adds data exchange capabilities to Health Catalyst’s data, analytics and decision support solutions.

Advocate Aurora Health, Foxconn Plan Employee Wellness, “Smart City,” and Precision Medicine Collaboration

Wisconsin-based Advocate Aurora Health is partnering with Foxconn Health Technology Business Group, a Taiwanese company, to develop new technology-driven healthcare services and tools.

Healthcare Data Breach Costs Remain Highest at $408 Per Record

The cost of a data breach for healthcare organizations continues to rise, from $380 per record last year to $408 per record this year, as the healthcare industry also continues to incur the highest cost for data breaches compared to any other industry, according to a new study from IBM Security and the Ponemon Institute.

Morris Leaves ONC to Lead VA Office of Electronic Health Record Modernization

Genevieve Morris, who has been detailed to the U.S. Department of Veterans Affairs (VA) from her position as the principal deputy national coordinator for the Department of Health and Human Services, will move over full time to lead the newly establishment VA Office of Electronic Health Record Modernization.