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Fitbit Partners with UnitedHealthcare on Wellness Program Integration

January 3, 2017
by Heather Landi
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San Francisco-based fitness wearables maker Fitbit has announced that it is integrating its Fitbit Charge 2 fitness tracker product into the recently expanded UnitedHealthcare Motion wellness program, powered by Qualcomm Life, Inc.

Offered to employers by UnitedHealthcare, UnitedHealthcare Motion is an employer-sponsored wearable device wellness program that will soon enable people using Fitbit Charge 2 to track against the program’s activity metrics.

“This integration is a first of its kind for Fitbit and brings together market leaders in healthcare and technology to drive better health outcomes and cost savings for both consumers and employers,” James Park, co-founder and CEO, Fitbit, said in a statement. “It’s a demonstration of Fitbit’s commitment to delivering innovative solutions that combine the power of technology with insights to help people take a more proactive role in their health and offer motivation to reach their goals.”

UnitedHealthcare Motion uses a set of activity goals and the customized Fitbit Charge 2 will soon enable UnitedHealthcare Motion program participants to earn up to $4 per day in credits by achieving one or more of the following goals: 300 steps in five minutes an hour apart, at least six times per day; 3,000 steps in 30 minutes, at least once per day; and at least 10,000 steps per day.

The news also marks Fitbit’s continued push into healthcare integration. Over the last seven years, Fitbit Group Health has enabled population health providers to scale the subsidization and distribution of Fitbit trackers within corporate wellness programs, engage employees and members with Fitbit’s corporate wellness experience, and measure the impact of Fitbit-powered programs. Today, over 2.6 million Fitbit users connect their data into population health and health management platforms comprising Fitbit's own corporate wellness solution, health plan platforms, management solutions and more.

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