Fitbit and Humana are expanding their partnership to help members adopt and implement healthy behaviors to help prevent and manage chronic conditions, officials from both companies announced last week.
Humana has selected Fitbit Care, a connected health platform for health plans, employers, and health systems that combines health coaching and virtual care through the new Fitbit Plus app. The new solution will now be the preferred health coaching solution for Humana’s employer group segment.
Through this partnership, which has been ongoing for about five years, officials noted, more than 5 million Humana members will have the potential to access Fitbit wellness solutions or health coaching.
The Fitbit Care health coaching solution combines Fitbit’s 11 years of experience helping consumers make meaningful behavior changes with the clinical knowhow of Twine Health, a coaching platform Fitbit acquired in early 2018. Coaches work with participants to create personalized care plans and connect with members through multiple channels that include in-app communications, phone and in-person meetings, giving people the flexibility to choose what works best with their lifestyle.
Humana, meanwhile, serves members through a comprehensive range of wellness programs and capabilities, such as Go365 and the Humana Employee Assistance Program (EAP), with the goal to help employers control rising costs related to worker health, such as increased healthcare consumption and lost productivity. Fitbit Care is the latest aspect of this endeavor.
“With healthcare costs and rates of chronic disease increasing, there is a clear need for innovative tools and services to help people make the lifestyle and behavior changes necessary to reverse this trend,” said Adam Pellegrini, general manager, Fitbit Health Solutions. “Expanding our partnership with Humana allows us to accelerate our common goal of helping more people get and stay healthy, and I'm confident that together we can help drive better health outcomes.”
Added Jeff Reid, Humana’s senior vice president of wellness solutions, “By adding Fitbit Care’s new health coaching capabilities, we can offer even more personalized, meaningful support to our members who are focused on specific health goals, such as smoking cessation or weight loss, or the management or prevention of chronic condition.”