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New Salesforce Platform Targets Improved Patient Engagement

September 3, 2015
by Rajiv Leventhal
| Reprints

Customer relationship management company Salesforce has introduced a new healthcare platform, with the aim to help healthcare providers go beyond health records and build stronger relationships with patients.

Salesforce Health Cloud is a cloud-based patient relationship management solution that enables providers to gain a complete view of the patient with integrated data from electronic medical records (EMRs), wearables and more; make smarter care decisions; engage with patients across their caregiver networks; and manage patient data, the company said in an announcement.

According to company officials, Salesforce Health Cloud's Patient Profile enables care coordinators to gain a complete view of their patients, from current conditions and medications, to scheduled appointments and lab results. Patient information is presented in Health Cloud's Timeline view that allows providers to understand the progression of a patient's health journey. And by using the Patient Caregiver Map, providers can map household relationships, as well as all providers and specialists involved in a patient's care.

The cloud platform, available early next year, also includes: screen alerts caregivers to timely issues, whether it is missed appointments or a need to refill medications; private communities, which allow care coordinators to securely collaborate and assign tasks across a patient's caregiver network; and tools that healthcare providers may use in order to facilitate their adherence to their compliance requirements from the Health Insurance Portability and Accountability Act (HIPAA).

"The era of precision healthcare is upon us," Joshua Newman, M.D., chief medical officer, GM, Salesforce Healthcare and Life Sciences, said in a statement. "Just like we use precision medicine to target more personalized treatments for cancer and other diseases, precision healthcare is enabling our customers to develop more meaningful, accurate and long-term relationships with patients.”

Salesforce Health Cloud is a cloud-based patient relationship management solution that enables providers to gain a complete view of the patient with integrated data from electronic medical records (EMRs), wearables and more; make smarter care decisions; engage with patients across their caregiver networks; and manage patient data, the company said in an announcement.

According to company officials, Salesforce Health Cloud's Patient Profile enables care coordinators to gain a complete view of their patients, from current conditions and medications, to scheduled appointments and lab results. Patient information is presented in Health Cloud's Timeline view that allows providers to understand the progression of a patient's health journey. And by using the Patient Caregiver Map, providers can map household relationships, as well as all providers and specialists involved in a patient's care.

The cloud platform, available early next year, also includes: screen alerts caregivers to timely issues, whether it is missed appointments or a need to refill medications; private communities, which allow care coordinators to securely collaborate and assign tasks across a patient's caregiver network; and tools that healthcare providers may use in order to facilitate their adherence to their compliance requirements from the Health Insurance Portability and Accountability Act (HIPAA).

"The era of precision healthcare is upon us," Joshua Newman, M.D., chief medical officer, GM, Salesforce Healthcare and Life Sciences, said in a statement. "Just like we use precision medicine to target more personalized treatments for cancer and other diseases, precision healthcare is enabling our customers to develop more meaningful, accurate and long-term relationships with patients.”

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