Consumers Trust Amazon Above Other Tech Giants for Healthcare, Survey Finds | Healthcare Informatics Magazine | Health IT | Information Technology Skip to content Skip to navigation

Consumers Trust Amazon Above Other Tech Giants for Healthcare, Survey Finds

May 16, 2018
by Rajiv Leventhal
| Reprints

When pitted against tech giants such as Google, Microsoft, Apple and Facebook, consumers found Amazon as the company to be most trustworthy when it comes to receiving healthcare services, according to a new report.

Alpha, an on-demand user insights platform for the Fortune 500, today issued a new report indicating which of the big tech brands and products Americans will entrust with their healthcare, as companies such as Apple, Alphabet, and Amazon more and more setting their sights on the sector.

Indeed, 36 percent of the testing audience found Amazon to be the most trustworthy. According to the researchers, “This is great news for the e-commerce giant, which has struggled to break into the healthcare space for several years. A strong lead in consumer trust, in addition to the company’s experience in order fulfillment and distribution, may help Amazon take the lead with personalized medicine and at-home care.”

Amazon, of course, was part of major healthcare news back in January when its CEO, along with the CEOs of Berkshire Hathaway and JPMorgan Chase & Co., announced that the companies were going to partner on ways to address healthcare for their U.S. employees with the aim of improving employee satisfaction and reducing costs. Details of the initiative are vague, however, and a recent survey from venture capital firm Venrock found that the majority of healthcare stakeholders are dubious about the impact of the healthcare partnership, and believe the effort will face substantial challenges and take a lot of time to be successful.

What’s more, in a May 16 report from CNBC, health technology reporter Christina Farr noted that the new group, called ABC, is struggling to find a CEO. Farr reported, “Health policy and insurance experts were among the initial targets, with ex-Aetna executive Gary Loveman and former Medicare chief Andy Slavitt on the list, along with Todd Park, who was previously President Obama's technology chief.” But more recently, the piece continued, “ABC has started looking for a candidate with an entrepreneurial background in technology and health who is far removed from drug supply companies and health plans, which are viewed as part of the problem…”

Behind Amazon, consumers ranked Microsoft second (21 percent) in trustworthiness, followed by Google (20 percent), Apple (16 percent), and Facebook (6 percent).

Alpha, which specializes in rapidly collecting rich consumer feedback from targeted audiences to help companies like NBCUniversal, Experian, and Prudential make data driven decisions, collected data from a screened audience of more than 1,500 people with health insurance regarding their perception of the largest tech companies vying for a seat at the table, as well as the health-related services they’d be interested in receiving from these companies.

Alpha’s research found that when prompted with the benefits which Amazon could provide users based on their health data, consumers responded that interest was correlated with age.

Researchers also saw a steady increase in respondents prioritizing recovery from existing conditions and lowering healthcare costs, as age-related complications begin to emerge. Notably, mental health concerns were drastically higher in younger populations, and decreased in higher age brackets.

According to Alpha, “This kind of highly-targeted feedback can be incredibly valuable for big tech companies who are seeking to apply their core competencies in the application of data to the future of personalized medicine. These tools will also be particularly useful in collecting data on populations over 35, only 26 percent of which were revealed to use health tracking technologies.”

Get the latest information on Health IT and attend other valuable sessions at this two-day Summit providing healthcare leaders with educational content, insightful debate and dialogue on the future of healthcare and technology.

Learn More



KLAS Research: Small Hospitals’ Buying Decisions Impacting EMR Market Share

A new KLAS Research report tracks shifts in electronic medical record (EMR) vendor market share among acute care hospitals, and finds that smaller hospitals are seeking technology solutions that meet their needs and limited budgets, and these contracts are making a mark on the EMR market.

Survey: Majority of Providers Predict Success for New Generic Drug Company, Project Rx

Back in January, four health systems, in consultation with the VA, announced a collaboration to develop a new, not-for-profit generic drug company. A survey has found that 90 percent of providers say they would become customers of the new venture.

Personalized Medicine Awareness Low Among U.S. Adults, Survey Finds

Genetics and personalized medicine are not top of mind for the general public in the U.S., according to a recent survey from GenomeWeb and the Personalized Medicine Coalition.

Industry Organizations Praise Senate Passage of VA Mission Act

The U.S. Senate on Wednesday passed, by a vote of 92-5, a major Veterans Affairs (VA) reform bill that includes health IT-related provisions to improve health data exchange between VA healthcare providers and community care providers.

NIH Issues Funding Announcement for All of Us Genomic Research Program

The National Institutes of Health’s (NIH) “All of Us” Research Program has issued a funding announcement for genome centers to generate genotype and whole genome sequence data from participants’ biosamples.

MGMA: Physician Compensation Data Illustrates Nationwide PCP Shortage

Primary care physicians’ compensation rose by more than 10 percent over the past five years, representing an increase which is nearly double that of specialty physicians’ compensation over the same period, according to the Medical Group Management Association (MGMA).