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Survey: iPads Are Tablet of Choice Among U.S. Physicians

March 3, 2011
by root
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According to an online survey completed in February 2011of 341 U.S. healthcare professionals by Montreal-based Aptilon Corporation, 79 percent would choose Apple’s iPad for professional use. Their overwhelming preference for the iPad is in sharp contrast with Windows PC and Android-based tablets at 12 percent and 9 percent, respectively.

Aptilon Corporation, a pharmaceutical sales and marketer, used its ReachNet Physician Access Channel to recruit healthcare professional participation in a survey on tablet and mobile technology. Among the responding healthcare professionals that already have an iPad, 59 percent said they use the device for medically related tasks, including receiving and reviewing information updates, as a tool during their standard practice, and to complete paperwork. Rapidly becoming an essential platform for healthcare professionals, the survey revealed that about 38 percent of U.S. healthcare professionals will own an Apple iPad within the next year. In another sign of high demand for the device among medical practitioners, additional respondents said they would use an iPad if supplied to them by a third party or an employer.

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David- I totally agree with what you said. In my mHealth Top Tech Trend in March's issue many of the CIOs and clinicians I interviewed agreed that smartphones are great to view results but are definitely not for data entry.

Physicians are mobile consumers of information and the tablet format comes closest to hitting the sweet spot as any device. Smart phones are too small for intense information consumption and clamshell notebooks either too large or cumbersome to fit into their room-to-room, ward-to-ward, venue-to-venue logistics.
Some barriers remain but for general mobile consumption they're great.
What tablets are not very good at is data entry. Current processor and OS limitations pose several hurdles to entering information as seamlessly and naturally as they provide in information consumption. However physicians can see those barriers are beginning to evaporate and thus the enthusiasm for tablets.


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