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WebMD, Walgreens Launch Virtual Health Wellness Tool

January 9, 2015
by Rajiv Leventhal
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Walgreens and WebMD Health Corp. have launched a virtual wellness-coaching program to help and incentivize consumers to make healthier choices at home, work and on-the-go.  

The new tool, Your Digital Health Advisor, is powered by WebMD and hosted on Walgreens.com. "Today marks the first significant milestone in WebMD's collaboration with Walgreens to expand access to information and services that can help millions of consumers achieve their health and wellness goals," Dr. Steven Zatz, M.D., president, WebMD, said in a news release statement.

With the tool, consumers can create customized goals and action plans that support lasting lifestyle changes. Participants can engage in interactive programs that help with smoking cessation, weight management, nutrition, exercise and emotional health. Walgreens Pharmacy Chat health experts are also available to provide live coaching and help encourage positive lifestyle choices and healthy behaviors, officials say. What’s more, participants will earn Walgreens Balance Rewards points for making progress in achieving their goals.

“By integrating WebMD's wellness coaching services and trusted content into Walgreens online and in-store experience, together we are creating an experience for consumers that will empower and motivate them to make healthier decisions,” said Adam Pellegrini, vice president of digital health at Walgreens,.”

Read the source article at PR Newswire

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