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Interaction Studio Brings Physicians, Tech Startups Together

November 4, 2015
by David Raths
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AMA Interaction Studio facility provides a test bed for improving new products in simulated settings

The American Medical Association (AMA) has opened a studio in Chicago in partnership with health technology incubator MATTER to connect entrepreneurs and physicians.

The AMA initially launched the partnership with MATTER in February 2015. The partnership has brought physicians and entrepreneurs together for a variety of workshops, interactive simulations and collaboration events focused on optimizing healthcare.

The newly opened AMA Interaction Studio facility provides a technological test bed for improving new products in simulated medical settings. The 450-square-foot studio space features advanced video and audio technologies, next-generation exam room equipment, immersive 3D projections and virtual holographic displays.

 “The capabilities of the AMA Interaction Studio allow entrepreneurs to connect, in person and virtually, with a broad range of physicians to get a deeper understanding of the key challenges in patient care that can be resolved with advances in new technology,”

 said AMA CEO and Executive Vice President James L. Madara, M.D., in a prepared statement.

“Being able to interact with physicians, show them our solution and get their feedback is going to streamline our entire testing and production processes,”

 said Scott Vold, founder and CEO of Fibroblast, a MATTER member company, in a statement.