Social Media 101: Blogging, Part Three | [node:field-byline] | Healthcare Blogs Skip to content Skip to navigation

Social Media 101: Blogging, Part Three

March 30, 2009
by Gwen Darling
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How to birth your new CIO blog?

As we conclude our three-part series on blogging as a CIO, let’s briefly recap where we’ve been. In

Part One you learned the origin and definition of “blogging,” and in Part Two you were asked to consider your answers to five probing questions to determine if it made sense to invest your valuable time in a new hospital CIO blog. Hopefully you’ve had time to take a look at what your colleagues are blogging about, and have decided that you, too, have something meaningful to say and the time and passion to make your blog a success. So, how do you get started?

The first step in birthing your new blog is to choose your blogging platform, if your hospital Web site doesn’t already have a Content Management System in place. If your occupation was …well…virtually anything other than a high level IT professional, I’d most likely advise starting with Blogger for a few months, and then once you became comfortable with the interface, moving on up to the blogging crown jewel (IMO), WordPress. However, I know better than to recommend a mainstream platform to someone with your depth of IT experience, so instead I’ll simply comment that, like every other application, each has its pros and cons. Many comparison articles are available online – this one at Blogging Basics 101 is one of the better reviews I’ve found. Additionally, here’s a look at the blog platforms of choice for the Web’s top 100 blogs:



Now that we’ve got the technical part out of the way, it’s time to start blogging! The fantastic gift that a blog provides the blogger is expressive freedom – a place to be an individual, to voice your own thoughts, ideas, and opinions in a way that is distinctly you. That being said, there are a few common practices that all successful bloggers seem to follow:




Great post Gwen. The other point I would make is that new media, like blogging and Twitter, are only for the person who has an ego, or tremendous confidence in their own capacity to analyze and communicate, if not, why would anyone care what I have to say? The whole basis of Twitter is to say, "look at what I'm doing." Twitter, which is really just a mini-blog, is the greatest expression of ego I know of (I'm on there too!). If you are shy, lack confidence in your opinions and ideas, and always want to "run things by others" before you are ready to post, it's maybe not the medium for you. If you are brave, bold and opinionated, blog away.

Thanks Anthony. I do agree that the best bloggers are brave, bold, and opinionated.

But I've also noticed an interesting phenomenon amongst a group of bloggers who blog using a pen name. I think blogging provides the Clark Kents of the world the ability to be Superman. Is it that their "real life" prohibits them from being brave and bold and underneath lies an expressive superhero aching to be heard? Maybe...and if so, what a fantastic outlet! Because as my grandmother used to tell me, it's those strong silent types you need to watch out for. G.


Very elegant. I really appreciate the content, as well as the graphic and links. My favorite posts always seem to contain that mix.

Anthony's observations were, once again, spot on.

On the word "brave", my dictionary defines that as a code word for either naive or clever.


"That sounds just like you" is a compliment regarding style when it comes to blogging! It needs to convey your own identityand personality. I have always heard to keep the blog "topical" - which is another way of saying - keep the content fun and engaging and from the heart. Great advice to anyone that might be considering writing a blog.