As we conclude our three-part series on blogging as a CIO, let’s briefly recap where we’ve been. InPart One you learned the origin and definition of “blogging,” and in Part Two you were asked to consider your answers to five probing questions to determine if it made sense to invest your valuable time in a new hospital CIO blog. Hopefully you’ve had time to take a look at what your colleagues are blogging about, and have decided that you, too, have something meaningful to say and the time and passion to make your blog a success. So, how do you get started?
The first step in birthing your new blog is to choose your blogging platform, if your hospital Web site doesn’t already have a Content Management System in place. If your occupation was …well…virtually anything other than a high level IT professional, I’d most likely advise starting with Blogger for a few months, and then once you became comfortable with the interface, moving on up to the blogging crown jewel (IMO), WordPress. However, I know better than to recommend a mainstream platform to someone with your depth of IT experience, so instead I’ll simply comment that, like every other application, each has its pros and cons. Many comparison articles are available online – this one at Blogging Basics 101 is one of the better reviews I’ve found. Additionally, here’s a look at the blog platforms of choice for the Web’s top 100 blogs:
Now that we’ve got the technical part out of the way, it’s time to start blogging! The fantastic gift that a blog provides the blogger is expressive freedom – a place to be an individual, to voice your own thoughts, ideas, and opinions in a way that is distinctly you. That being said, there are a few common practices that all successful bloggers seem to follow: