IS YOUR HEALTH SYSTEM READY FOR THE CONSUMER REVOLUTION? How a Healthcare CRM Transforms Care and Relationships
“Today’s patient is less interested in a vested relationship with you than in getting care when she wants it and where she wants it”
Healthcare patients, or consumers, are exercising greater choice in where and whether to get care.
Physicians and healthcare leaders may cringe at the notion of patient-as-consumer, but the new healthcare buyer is just that. Whether a recipient of medical care, a parent or a caregiver, the healthcare decision maker is now a consumer, weighing necessity, quality, cost, convenience and access in her choices.