Google, Other Tech Giants to Reshape Healthcare, PwC Report Says | Healthcare Informatics Magazine | Health IT | Information Technology Skip to content Skip to navigation

Google, Other Tech Giants to Reshape Healthcare, PwC Report Says

April 10, 2014
by Gabriel Perna
| Reprints

The healthcare industry will become more consumer friendly, thanks in large part to technology giants like Google, Apple and Samsung, according to a new report from the Health Research Institute at PricewaterhouseCoopers (PwC).

PwC’s Health Research Institute surveyed consumers and identified a $64 billion marketplace in common health diagnostics, treatments and services that could shift from traditional healthcare avenues to new entrants. Many of those entrants are Fortune 50 companies, including seven retailers, eight technology and telecommunications companies and two automakers.

The report pointed to Google’s development of Calico, which is focused on aging and associated illnesses, as an example of its interest in healthcare. It noted how Samsung created a smartphone this year with a built-in heart rate monitor and how Apple was issued a patent for a seamlessly embedded heart rate monitor for an iPhone.

“To meet looming revenue threats, traditional healthcare companies will have to partner, innovate or can face fading away.  Meanwhile, the nimble and innovative ‘New Entrants’ can benefit from partnerships with existing healthcare organizations, which understand the complex regulatory and reimbursement landscape,” states Kelly Barnes, PwC's U.S. health industries leader. 

In the survey, more than 50 percent of respondents said they would opt for new services for a range of minor tests and procedures such as examining a rash or checking vital signs at home with smartphone device.  More than one-third would consider alternatives for more sophisticated care such as infusion therapies. 

One area of consumer health that PwC points to is price and quality transparency. They say that in three years venture capital firms have invested $400 million in start-ups targeting price transparency. One entrant in this space, Castlight Health, recently had an impressive initial public offering. More than half of the people surveyed by PwC want to shop for healthcare, similar to how you would on



Former Michigan Governor to Serve as Chair of DRIVE Health

Former Michigan Governor John Engler will serve as chair of the DRIVE Health Initiative, a campaign aimed at accelerating the U.S. health system's transition to value-based care.

NJ Medical Group Launches Statewide HIE, OneHealth New Jersey

The Medical Society of New Jersey (MSNJ) recently launched OneHealth New Jersey, a statewide health information exchange (HIE) that is now live.

Survey: 70% of Providers Using Off-Premises Computing for Some Applications

A survey conducted by KLAS Research found that 70 percent of healthcare organizations have moved at least some applications or IT infrastructure off-premises.

AMIA Warns of Tax Bill’s Impact on Graduate School Programs in Informatics

Provisions in the Republican tax bill that would count graduate student tuition waivers as taxable income would have detrimental impacts on the viability of fields such as informatics, according to the American Medical Informatics Association.

Appalachia Project to Study Relationship Between Increased Broadband Access, Improved Cancer Care

The Federal Communications Commission and the National Cancer Institute have joined forces to focus on how increasing broadband access and adoption in rural areas can improve the lives of rural cancer patients.

Survey: By 2019, 60% of Medicare Revenues will be Tied to Risk

Medical groups and health systems that are members of AMGA (the American Medical Group Association) expect that nearly 60 percent of their revenues from Medicare will be from risk-based products by 2019, according to the results from a recent survey.