MHADegree.org, an online community for people seeking a master's degree or career in healthcare administration, has released a ranking of the 50 hospitals that best use social media.
MHA took social media stats for all of the hospitals listed as “Nationally Ranked” for at least one adult specialty by U.S. News & World Report, and used the number of followers and the amount of activity on each platform to calculate a score. The highest possible score was 100, with 21 points for Facebook, 17 for Twitter, 18 for YouTube, 18 for LinkedIn, 8 for Pinterest, 12 for Google Plus, and 6 for Flickr.
The Rochester, Minn.-based Mayo Clinic took the top spot, ranking first overall in its use of Twitter, YouTube, Google Plus, and Pinterest. Overall, Mayo Clinic received a score of 96.1. Rounding out the top five were: Cleveland Clinic; University of Texas M.D. Anderson Cancer Center in Houston; Mount Sinai Medical Center based in New York City; and University of Michigan Hospitals and Health Centers in Ann Arbor.
According to MHA,“Sharing the latest medical research on your hospital’s blog and social media accounts can help you attract followers and build up buzz for your facility. In addition to keeping consumers informed about breakthroughs being made at your own hospital, you can also monitor peer-reviewed journals for interesting developments and summarize them for your followers.”
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