Florida Insurer Establishes Digital Health and Wellbeing Program for Members | Healthcare Informatics Magazine | Health IT | Information Technology Skip to content Skip to navigation

Florida Insurer Establishes Digital Health and Wellbeing Program for Members

April 25, 2018
by Rajiv Leventhal
| Reprints

Florida Blue, a health insurer based in Jacksonville, has announced a partnership with Welltok, a Denver-based enterprise software-as-a-service company for consumer health. The goal of the collaboration will be to provide Florida Blue members with access to a digital health and wellbeing program designed to help them become and stay healthy.

Florida Blue—Florida's Blue Cross and Blue Shield company—and its affiliated companies serve 16 million people in 29 states. In partnership with Welltok, the organizations have established "Better You Strides," which provides members free access to a number of tools and resources in one destination with Welltok's consumer health platform. According to officials, "Better You Strides" provides a personalized experience for members of all ages and demographics by: 

Leveraging advanced analytics to create a Personal Health Itinerary, a custom-made plan with recommended actions to proactively address health needs and help individuals reach their health goals. For example, an expecting mom may access a prenatal application, connect with a care coordinator, participate in a nutrition program and join an online parenting community. 

  • Incentivizing members to participate by offering the opportunity to earn points when activities are completed, which can then be redeemed for rewards such as health plan premium discounts, gift cards or time-off.
  • Offering on-demand access so that participants can access their health itineraries from their smartphone, tablet or laptop to track progress or get support on-the-go.
  • Additionally, because the Welltok technology is linked to individual member health plans, participants can get the most out of their health plan benefits, according to officials. For example, getting insight on what preventative services and benefits are available to them, or where to go for the most affordable care based on their specific plans.

Florida Blue rolled out the program to all employer groups and Medicare Advantage plan members in the state at the beginning of 2018.

2018 Florida Health IT Summit

Renowned leaders in U.S. and North American healthcare gather throughout the year to present important information and share insights at the Healthcare Informatics Health IT Summits.

July 24 - 25, 2018 | Florida

Topics

News

Geisinger National Precision Health Hires Illumina Exec to Lead Business Development

Integrated health system Geisinger has hired a high-profile genetic counselor to head up business development for Geisinger National Precision Health, which was created to extend the Geisinger model on the national scene.

$30M VC Fund Launched to Spur Innovation in Cardiovascular Care

The American Heart Association, together with Philips and UPMC, has announced the launch of Cardeation Capital, a $30 million collaborative venture capital fund designed to spur healthcare innovation in heart disease and stroke care.

Epic Wins Labor Dispute in Closely Divided Supreme Court Decision

Epic Systems Corporation won a major labor-law ruling in the Supreme Court on Monday, centering around the extent of corporations’ right to force employees to sign arbitration agreements, and with a 5-4 ruling in its favor

Survey: Two-Thirds of Physician Practices Seeking Out Value-Based Care Consulting Firms

Most physician organizations are not prepared for the move to value-based care, and 95 percent CIOs of group practices and large clinics state they do not have the information technology or staff in-house needed to transform value-based care end-to-end, according to a recent Black Book Market Research.

Cumberland Consulting Buys LinkEHR, Provider of Epic Help Desk Services

Cumberland Consulting Group, a healthcare consulting and services firm, has acquired LinkEHR, which provides remote application support, including Epic help desk services.

Population Health Tool that Provides City-Level Data Expands to 500 Cities

A data visualization tool that helps city officials understand the health status of their population, called the City Health Dashboard, has now expanded to 500 of the largest cities in the U.S., enabling local leaders to identify and take action around the most pressing health needs in their cities and communities.