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Florida Insurer Establishes Digital Health and Wellbeing Program for Members

April 25, 2018
by Rajiv Leventhal
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Florida Blue, a health insurer based in Jacksonville, has announced a partnership with Welltok, a Denver-based enterprise software-as-a-service company for consumer health. The goal of the collaboration will be to provide Florida Blue members with access to a digital health and wellbeing program designed to help them become and stay healthy.

Florida Blue—Florida's Blue Cross and Blue Shield company—and its affiliated companies serve 16 million people in 29 states. In partnership with Welltok, the organizations have established "Better You Strides," which provides members free access to a number of tools and resources in one destination with Welltok's consumer health platform. According to officials, "Better You Strides" provides a personalized experience for members of all ages and demographics by: 

Leveraging advanced analytics to create a Personal Health Itinerary, a custom-made plan with recommended actions to proactively address health needs and help individuals reach their health goals. For example, an expecting mom may access a prenatal application, connect with a care coordinator, participate in a nutrition program and join an online parenting community. 

  • Incentivizing members to participate by offering the opportunity to earn points when activities are completed, which can then be redeemed for rewards such as health plan premium discounts, gift cards or time-off.
  • Offering on-demand access so that participants can access their health itineraries from their smartphone, tablet or laptop to track progress or get support on-the-go.
  • Additionally, because the Welltok technology is linked to individual member health plans, participants can get the most out of their health plan benefits, according to officials. For example, getting insight on what preventative services and benefits are available to them, or where to go for the most affordable care based on their specific plans.

Florida Blue rolled out the program to all employer groups and Medicare Advantage plan members in the state at the beginning of 2018.

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