Survey: Consumers Looking for More Innovation in Healthcare | Healthcare Informatics Magazine | Health IT | Information Technology Skip to content Skip to navigation

Survey: Consumers Looking for More Innovation in Healthcare

June 12, 2017
by Rajiv Leventhal
| Reprints

Many Americans are flagging the need for more innovation in healthcare, although some 41 percent have used innovative technology to help manage their health, according to a new survey from health marketing company Klick Health.

The survey of more than 1,000 U.S. adults, conducted by Maru/Matchbox, found that half of respondents believe technology has positively impacted their personal health and/or wellness, including 45 percent of adults 55+. This could be why health and wellness ranked first out of 18 industries in terms of need for innovation, quickly followed by pharmaceutical and biotech, and hospitals, according to the researchers. However, only 17 percent of consumers perceive health-related industries as being most innovative today—lagging significantly behind consumer electronics, telecommunications, and media and entertainment.

The poll found that more than 90 percent of consumers believe that creative innovation will impact healthcare over the next five years. Almost half said it will help physicians better treat and diagnose patients, 20 percent said it will help patients and their loved ones better manage and care for their health, and 19 percent said it will help prevent disease.

What’s more, survey respondents expect that the number one way through which innovation will help people most in the next five years is helping physicians better treat patients (21 percent). “Even in today’s modern world, people think that healthcare innovation will help physicians better treat patients most,” Keith Liu, Klick senior vice president of products and innovation said in a statement. “This suggests that, when it comes to healthcare, people still want a human connection, empathy, and other benefits that can only be obtained through the patient-physician experience.”

Meanwhile, the data revealed that 41 percent of Americans have used innovative technology to help manage their health. Mobile apps and health and fitness wearables rank as the most popular technologies being used. Neuropsychologist Rex Jung, Ph.D. of the University of New Mexico, said in a statement, “This survey highlights consumers’ adoption of technology as a main healthcare interface. The findings really reflect a shift in the consumer mindset from being passive recipients of healthcare to more active and autonomous individuals who appear eager to try more creative and innovative approaches to managing their health.”

Get the latest information on Health IT and attend other valuable sessions at this two-day Summit providing healthcare leaders with educational content, insightful debate and dialogue on the future of healthcare and technology.

Learn More



Arizona ACO Pilots Blockchain Platform to Improve Clinical Outcomes, Reduce Costs

Arizona Care Network, a Phoenix-based accountable care organization (ACO), plans to pilot a blockchain technology platform developed by Solve.Care with the aim of improving clinical outcomes, relieving healthcare’s administrative burdens, and reducing waste within the system.

Protenus February Breach Report: Number of Incidents Remain Steady

The number of healthcare data breach incidents continues to remain steady, and in February’s Breach Barometer report from Protenus, it was revealed that last month, a ransomware attack was responsible for the largest single incident.

Prior Authorization Burdens Hindering Patient Care, AMA Survey Finds

Approximately 64 percent of physicians in a recent American Medical Association (AMA) survey said they wait at least one business day before getting a response from a health plan regarding a prior authorization (PA) decision.

Intermountain Healthcare to Build Global DNA Registry with AncestryDNA, 23andMe Data

Intermountain Healthcare is building a new global DNA registry based on medical histories from people around the world, using existing genetic test results and electronic health histories.

NH-ISAC Accelerates Cyber Threat Sharing for Healthcare Industry

The National Health Information Sharing and Analysis Center (NH-ISAC) is partnering with Anomali, a provider of threat management solutions, to enable seamless, secure threat sharing within the healthcare community.

Enterprise Telemedicine Strategies Gaining Steam, Survey Finds

Healthcare providers are increasingly leveraging a centrally-managed (enterprise) approach to telemedicine, according to the results of the REACH Health 2018 U.S. Telemedicine Industry Benchmark survey.