Despite the presence of companies such as IBM, 3M, Dell and Wal-Mart, no single vendor dominates the market for EMRs, according to a report from Kalorama Information, a healthcare market research publisher based in New York.
The report states that while the EMR market is estimated at $13.8 billion, at least 70 percent of that market represents sales to hospitals and health systems, with large IT companies such as McKesson, Cerner, Eclypsis and MediTech maintaining a fairly strong hold on that segment.
The remainder of the market, consisting of sales to physician practices and Web sales, is a smaller target, but one with more opportunity, according to Kalorama. Allscripts, Epic, eClinicalworks, athenahealth and NextGen are among the leaders in sales to physicians, but no company has even one fifth of the entire market. The primary reasons for this, it says, are a more spread-out market share and a lack of brand awareness among physicians. These trends, however, could soon change, as some of the large companies that entered the market in 2009 show positive results with their marketing efforts.
For more information on the report, entitled “EMR 2010 (Market Analysis, ARRA Incentives, Key Players, and Important Trends),” please click here.