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UnitedHealthcare Launches Text Messaging Services for Health and Well-Being

May 16, 2014
by Rajiv Leventhal
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UnitedHealthcare Community Plan of Pennsylvania has launched two new text-messaging services that help people enrolled in Medicaid benefit plans take charge of their health and well-being.

Txt4health, from the Washington, D.C.-based Voxiva Inc. delivers personalized messages to help people follow recommended preventive care guidelines, remember to take medications and attend medical appointments, track weight and exercise goals, and learn healthy eating and nutrition tips.Text4kids, the children’s version also developed by Voxiva, helps parents remember well-child visits, learn more about vaccine safety, track their child’s developmental milestones and more.

The services are available now at no charge to people enrolled in UnitedHealthcare Medicaid plans in York, Allegheny and Philadelphia Counties. “Txt4health and Text4kids provide useful health information for people in a convenient, cost-effective way, no matter where they are,” Susan Schick, CEO of UnitedHealthcare of Pennsylvania, said in a statement.

According to a recent PricewaterhouseCoopers consumer survey, 79 percent of people enrolled in Medicaid send text messages compared to 43 percent and 68 percent of people in enrolled in Medicare and employer-sponsored health insurance plans, respectively.

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